Stop buying impressions. Start buying on-chain attention.
Bring your content on Signet — Signet will handle the attention.
Signet’s featuring system is natively embedded in the Farcaster and Baseapp ecosystem, placing featured content directly in front of active on-chain users. Unlike traditional ads, Signet captures attention inside native discovery flows, resulting in consistently strong engagement.
QR vs Signet — Different distribution mechanics
QR distributes up to 20,000 $QR per day to users who engage with the link promoted by the daily auction winner. This reward mechanism encourages users to interact with promoted content and share it within the Farcaster ecosystem.
However, winning QR auctions typically requires $300+ in daily bids, creating a high barrier for smaller teams. And, the 24-hour auction cycle also makes campaign timing inflexible.
Signet takes a different approach.
Signet distributes rewards every hour through raffles to users who engage with the featured link. The raffle is weighted by users’ on-chain activity and token holdings, which tends to bring in more on-chain active users - resulting in higher-quality user acquisition and repeat visits (not just one-off impressions).
Also, featuring on Signet starts from around ~$15, making it far cheaper to test, iterate, and run smaller campaigns. And because rewards run hourly (instead of a single 24-hour cycle), campaigns can be timed more flexibly and optimized in real time.
Observed performance
Recent campaigns show strong engagement — achieved through standard featuring placements, not premium auction slots. Without high bidding costs, Signet consistently generates substantial views and clicks, boosting miniapps, casts, and event content through native discovery.
Moonshot by Genuinerealmoe
Views: 4,219 / Clicks: 1,942 - 13 hours in Spotlight, $15 spent
CPI: $0.0035 / CPM: $3.56 / CTR: 46.0% / CPC: $0.0077
Featured content: A cast outlining weekend campaign details, driving user participation and community activity.
Celebration Hub — Altagers
Views: 2,730 / Clicks: 895 - 9 hours in Spotlight, $15 spent
CPI: $0.0055 / CPM: $5.49 / CTR: 32.8% / CPC: $0.0168
Featured content: Direct landing to the Celebration Hub miniapp, encouraging new installs and in-app exploration.
Beeper by to
Views: 3,209 / Clicks: 1,243 - 20h 51m in Spotlight, $15 spent
CPI: $0.0047 / CPM: $4.67 / CTR: 38.7% / CPC: $0.0121
Featured content: A series of casts announcing a collaboration event with Dickbutt, generating high engagement and participation.
Any content, whether on-chain or off-platform, can be amplified through Signet across miniapps, casts, and event pages inside native discovery, driving higher visibility and measurable engagement.
Key takeaway
Signet is a low-cost, high-efficiency featuring channel inside Farcaster/Base discovery. Starting around ~$15, you can drive measurable views and clicks with clear CPM/CPC.
Feature your content on Signet and see real on-chain engagement.
Thank you and See you in the Community!
Hunt Team.